Hello Sarada,
Ensure that under transaction code SALE message type for ADRMAS shows a ch3ck mar which meqns it is activated.
Secondly, you should check in Tcode WE20 under your C4C syst3m, you have all the message types available under Oudbound Parameters.
Next you can check under Application Protocol, if the correct protocol is maintained for this.
BR
Ankur